SimmerDesigns

Just like his clinic, Dr. Mellin needed a look that was professional yet welcoming, clean but not boring. We chose abstract leaf-based imagery combined with confident Helvetica Neue Bold Condensed and occasional saturated color to convey the feeling of precision, youth, and health.

We initially provided a small run of business cards on short notice, updating Dr. Mellin’s original card. A few weeks later we introduced all-new cards for the entire staff, using color to differentiate practitioner types. We also put the reverse of the card to work by including a simple map to the clinic.

In November of 2006 we produced and launched Mellin Chiropractic Care’s very first website, providing content editing, visual design, and programming. Photography was provided by R. Stidger Photography. The site runs on a customized install of Textpattern, allowing for both static content and regularly staff-updated clinic news features with RSS.