SimmerDesigns

A high-end floral designer based in Cologne, MN wanted to grow her business, using cards and brochures with roots in a unique historical style: Art Nouveau.

We pored over years of Art Nouveau work, arriving at several renderings based on a particular wall painting from a Brussels hotel. However, the dominant colors were rich reds, deep oranges and russet browns with black outlining.

The elegant solution? Inversion. With the heavy browns and oranges swapped for yellows and greens with white outlines, we recaptured the fresh floral feel while remaining faithful to the Nouveau style.